25 years · Three books · Women over 40
You're doing everything right and nothing is changing.
You're not broken. Your strategy is.
Get my metabolic scoreStrength · Nutrition · Mindset · Recovery
Why you're stuck
Eat less. Do more cardio.
That advice is why you're stuck.
You cut calories. You added cardio. It worked for a few weeks, then it stopped — and the answer you got was to cut more and run further.
Here's what nobody told you. Half the women I work with are eating far less than their body needs. The other half are certain they're eating well and are actually eating close to double what they think. Both groups are doing the work. Neither one knows what's actually going into their body, so neither one can fix anything.
That's not a discipline problem. It's an information problem — and it's fixable in a conversation, not a six-month program.
Get my metabolic score25
Years in the industry
1,000+
Women coached
3
Books published
10
Years running our own gym
What this actually is
No plan you'll abandon in a week.
01
You won't be told to eat less
Under-eating is the most common thing I undo. More food, placed correctly, is usually the first change.
02
Strength first
Cardio has a job and it isn't fat loss. Muscle is what changes your shape, your energy, and your metabolism.
03
25 years, not a certificate from last year
I've been doing this since before it was a content niche. The advice doesn't change with the algorithm.
04
Built for a body over 40
Not a 25-year-old's program scaled down. Hormones, recovery, and stress get built into the plan, not added as a disclaimer.
05
Nutrition you can keep
If it only works while you're white-knuckling it, it isn't working. You'll learn what you're eating, then you won't need to track forever.
06
Done at every scale
Ten years running our own gym, six in my private studio, three coaching women online. Same standard in all three.
Start here
Three ways in. Pick where you actually are.
You don't have to be ready to hire someone to get something useful out of this page.
Want something useful first
The RESET guide
Six rules for a woman over 40 who is doing everything right and getting nowhere. Free, about ten minutes to read, no call attached.
Want your numbers
The Metabolic Reset Quiz
You get your real maintenance number, your protein target, and a score that tells you where you're stuck. Best guesses are fine — if you knew your numbers exactly, you wouldn't need this.
Ready to pick a direction
A consult with me
Forty-five minutes on your habits, your goals, and what's actually in the way. You'll leave knowing what to do next and how I'd help.
The consult
Forty-five minutes. You'll leave knowing your direction.
This is the conversation for a woman who's done deciding whether to fix this and now wants to know how. Here's exactly what happens, so nothing about it is a surprise.
Before we talk
You answer a few questions
Habits, goals, what you've already tried, and what you're prepared to invest. It takes a few minutes and it means we don't spend the call on intake.
On the call
We go deep, not wide
Your training, your food, your sleep, your stress, your schedule — the real version. I'll tell you what's actually stalling you and what the fix looks like for a body over 40.
At the end
I'll show you how I'd work with you
If coaching is the right next step, I'll lay out what that looks like and what it costs. If it isn't, I'll tell you that instead and point you somewhere better.
Yes, there's an offer at the end. I'd rather you know that now than wonder about it for forty-five minutes. You are under no obligation to take it.
Book a consultTransformations
Women who stopped guessing.
Michelle
Down 57 lbs — the first 20 in eight weeks, then 20 more.
Angela
23 lbs in 90 days, by eating more.
Meg
32 lbs in 90 days.
Linda, 60
3.2% body fat down in 42 days.
In their words
Trina
Came back after years of starting over — and stopped getting hurt
Laura
Now leg pressing seven 45-pound plates
Start on your own
The 4-Week Shred + Food Log
If you'd rather start by yourself, this is where I'd point you. Four weeks of training built for a body over 40, plus the food log that shows you what you're actually eating — which is the part that changes everything.
$174Food Log valued at $495
See what's includedWhat's in it
- Four weeks of training built for a body over 40
- The JB Fit Food Log — see what you're actually eating
- Your targets, set for you, not guessed at
- Yours to keep and repeat
No call, no coaching, no schedule. Start tonight if you want.
About Jaime
Twenty-five years. Same standard.
I came up on the gym floor, coaching other people's clients, before any of it was mine. Ten years running our own gym after that. Six years in my private studio. Three years coaching women online.
I'm not going to tell you I lost a hundred pounds and found myself. I didn't. What I have is twenty-five years of doing this consistently — on myself and on more than a thousand women — and a very low tolerance for advice that sounds good and doesn't work.
The women I work with are not lazy. They're doing more than most people ever will and getting less for it. That's the problem I fix.
Author of three books for women over 40
Book a consultDover, New Hampshire
Local to the Seacoast?
I train women in person out of my private studio in Dover, serving Portsmouth, Newington, Rye, New Castle, Durham, Newmarket and the surrounding Seacoast. Session-based strength training.
Your metabolic score
A few honest answers will tell you more than the last two years did.
Get my metabolic scoreStrength · Nutrition · Mindset · Recovery